[New] By 2026, the most popular and influential type of content on social media sites like Instagram, TikTok, YouTube Shorts & Facebook will be Short Form Videos.
Wisconsin Scorpions
[New] Facebook Live will still be a very strong tool for Real-Time Marketing to Users.
Wisconsin Scorpions
[New] Many brands are now purchasing Facebook Live views on demand, which will provide brands with improved impressions of the content they produce and help them increase the potential for attracting an organic audience.
Wisconsin Scorpions
[New] TikTok led in growth and interaction, Facebook quietly delivered stronger-than-expected results, and Instagram became increasingly competitive.
The Worldcom Group
[New] You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant).
Ticket Fairy
[New] Virtual and AI-powered influencers - along with interactive livestream events - will become powerful drivers of discovery, especially on platforms like TikTok, Instagram and Facebook.
JXT Group
[New] While members of nearly every B2B SaaS company's target audience will be present on social media such as Instagram or Facebook, they may not be receptive to learning more about B2B software when using that channel.
First Page Sage
The U.K. news group is looking to news aggregation platforms to diversify traffic sources amid the threat of a zero-click future - all while making more money from Facebook.
Digiday
Earlier this month, Meta Platforms, owner of Facebook and Instagram, announced that its photo - and video-sharing service will begin defaulting users under 18 into a PG-13 style viewing mode.
Washington Examiner
Meta is spending billions on AI research, training, and deployment, and Zuckerberg expects losses to remain near 2025 levels in 2026 before they start to taper.
Yanko Design
The Facebook owner's gains from AI were helping fund its capital spending, which is expected to jump as much as 87% to $135bn in 2026.
The Guardian
Canada may see news return to Facebook After more than two years of blocked news content, the Canadian government is reportedly working toward a deal with Meta that could allow local publishers back onto Facebook and Instagram.
HeyOrca
AI will ultimately be the demise for social platforms like Facebook and Twitter.
Hooked On Innovation
Facebook leads in total US social buyers, but TikTok Shop is growing fastest and will surpass major retailers in ecommerce sales by 2026.
eMarketer
Very large online platforms (more than 45 million active users per month), such as Amazon, Facebook, YouTube, Instagram, Apple, and Google, which will be required to enable users to log in using the EUDI Wallet.
PERSpective
Platform optimization UGC that works on TikTok will not necessarily work on Facebook.
Adspoke
Fearing billions of dollars in lost revenue, Meta Platforms Inc. reportedly developed an internal playbook aimed at sidestepping pressure from regulators to crack down on scam advertising on its Facebook and Instagram platforms.
SiliconANGLE
With platforms like Instagram, YouTube Shorts, Facebook Reels, and LinkedIn videos growing rapidly, brands will invest heavily in video-based PR.
MediagraphicsPR
Shopping directly within social media apps (like TikTok Shop and Facebook) is a primary sales channel, with global sales forecast to exceed $1.17 trillion in 2026.
Wiserreview
The current trajectory of AI creative suggests that organic social (Instagram, Facebook, TikTok, etc.) will become a real performance channel.
Avenue Z
Last updated: 22 February 2026
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