Global Scans · Amazon · Weekly Summary

• [New] Amazon is currently scaling Prime Air, its drone delivery service, with plans to deliver ~500 million packages / year via air by 2030. the DONUT
• [New] Amazon Prime Air will test consumer drone deliveries, having recently conducted flights in Darlington using the advanced MK30 drone, which incorporates enhanced safety and obstacle avoidance features. eplaneai
• [New] Household names such as Amazon Kuiper, AST SpaceMobile, and SpaceX's Starlink will drive down costs, presenting a real challenge to traditional GEO models. RCR Wireless News
• [New] German power producer RWE could reap a major windfall from selling its former UK coal plant, Didcot A, to Amazon. DataCenterKnowledge
• [New] The big tech companies - Meta, Google, Apple, Amazon, and others - are betting that AI glasses will convince consumers that AI is good for more than just chatbot searches and laughing at AI slop. The Deep View
• [New] Google, Meta, Netflix, Microsoft and Amazon will not face heavy regulations in Europe's overhauled Digital Network's Act and will only be subject to a voluntary framework rather than binding rules. Digiday
• [New] Environmental groups are skeptical about whether grain traders that supply livestock feed to global meat markets will keep pledges to avoid buying crops grown on recently deforested lands in Brazil, after a two-decade corporate pact to protect the Amazon rainforest unraveled this month. ADM Investor Services
• [New] In 2026, external demand generation and brand awareness campaigns will be even more critical to Amazon growth strategies. Fluid Marketplaces
• [New] Strategically, Amazon is expected to lean further into its proprietary chip development to reduce its reliance on external silicon providers. Silicon Valley
• [New] As AI search tools like ChatGPT, Perplexity, and Gemini continue to gain traction - and platforms like TikTok, Amazon, and YouTube evolve into primary search destinations-discovery will no longer revolve around a single search engine. Rajesh Jain
• Amazon is largely expected to compete in part by bundling its Leo service with Prime memberships, AWS cloud services, or preferential treatment in its retail marketplace. Light Reading
• Initially called Project Kuiper, the venture known as Amazon Leo has deployed 180 of 3,000 broadband internet-beaming satellites planned for its first constellation that could challenge SpaceX's Starlink. Yahoo News
• If successful, Amazon Now could pull more everyday spending into Amazon's orbit, particularly in categories where convenience trumps price. Yahoo Finance
• Advertising revenue momentum could accelerate further as Amazon expands monetization across Prime Video and shopping surfaces. Rolling Out
• A B2B SaaS company might focus on ChatGPT and Perplexity; an e-commerce brand might prioritize Google AI Overviews and Amazon Rufus. Hubspot
• Amazon Web Services and automotive technology supplier and Continental spin-off AUMOVIO will use generative AI to facilitate the development process for autonomous vehicles, beginning with Aurora's self-driving trucks. National Law Review
• BMW plans to launch in-vehicle AI assistant technology developed in collaboration with Amazon. National Law Review
• Companies like Amazon are betting that artificial intelligence will upend traditional online shopping by letting shoppers describe what they want in natural language, refine results through conversation and even hand off parts of the decision-making process to an automated assistant. Modern Retail
• Generative AI shopping assistants could disintermediate Amazon by enabling price comparison and direct-to-consumer connections. Deep Research Global
• Amazon's Premium Beauty store added several new brands at the end of 2025, most recently Bobbi Brown Cosmetics in December, and Bath & Body Works plans to launch on Amazon in the first half of 2026 as part of its turnaround strategy. Morning Brew

Last updated: 25 January 2026