NLP

• 2020 will represent an inflection point for trust and transparency, 5G and time to purchase in the U.S. retail and consumer landscape.
• As of October, sales of plant based meats in the U.S. had reached $946.6 million, 10.2% more than the previous year: Sales could reach $1 billion in 2020.
• Online advertising spending is expected to continue to rise with 64% of respondents saying that their company will spend more money on online advertising in 2019.
• Nielsen's FMCG E-commerce study estimates that e-commerce's share of total FMCG value will increase 119% by 2022 and will be worth US$678 million.
• Online grocery delivery is rapidly growing: While its share of the $641 billion food market is currently only 5%, sales are expected to skyrocket to $100 billion by 2025.
• Consumer adoption of online grocery shopping is accelerating and could become a $100 billion business in the next four years.
• Online grocery sales in the United States are expected to reach $100 billion, up from $19 billion last year
• About a quarter of American households buy some groceries online, and more than 70 percent will use online food shopping within 10 years.
• 70 percent of consumers will be grocery shopping online by 2024.
• FMCG e-commerce is set for exponential growth as total retail e-commerce is predicted to grow by 20% or an additional $2.1 trillion by 2020.
• During the next decade, the percentage of people doing their grocery shopping online is expected to more than double.
• Consumer spend on online grocery shopping is forecast to reach $100 billion within the decade - the equivalent of 3,900 grocery stores based on store volume.
• Online grocery spending is expected to reach $100 billion by 2025 while the percentage of shoppers doing their grocery shopping online is estimated to more than double.
• 55 percent of global consumers will pay more for products and services offered by companies that make a positive social and environmental impact.
• While the coronavirus pandemic has brought about a behavioral shift among shoppers - a Nielsen survey suggests 93% of consumers around the world will now consider buying online - the global economic recession is clouding the outlook for cross-border e-commerce businesses.
• In the U.S. alone, Nielsen estimates show that consumers will spend up to $150 billion on sustainable consumer goods by 2021 and, within the next year, 25% of products in stores will be sustainable.
• In Europe alone, the online grocery market is expected to grow by 66% by 2023 while Nielsen forecasts that 70% of consumers globally will do their grocery shopping online by 2024.
• Nielsen projects legalized cannabis sales in the U.S. to reach $41 billion by 2025, although it acknowledged that most retailers and CPG companies are still in the early stages of learning about this market.
• Nielsen has predicted the market for all legalized cannabis, including CBD, to quintuple from $8 billion in 2018 to $41 billion by 2025.
• Sustainable product sales reached $128.5 billion in 2018, up 20 percent from four years prior; Nielsen projects 2021 to cash in on $150 billion worth of sustainability sales.
• By 2025, Nielsen projects that sales of all legalized cannabis in the U.S. will reach $41 billion: $35 billion from marijuana products and $6 billion from hemp-derived CBD products.
• Citing a complete reversal in growth trajectory compared to manufacturer branded items, data analytics company Nielsen predicted in 2017 that dollar share for private label products could reach 25.7% by 2027.

Last updated: 17 January 2021