[New] Analysis of data from Nielsen and SPINS revealed an incremental growth opportunity of up to 17% among brands with customer bases that align with the US population.
FoodNavigator-USA.com
Nielsen emphasizes that treating linear, FAST, and AVOD as a unified ecosystem allows advertisers to leverage incremental reach opportunities and maximize campaign impact.
Episode Dergi
By aligning digital audio performance with Nielsen DMA insights, buyers and sellers across the digital audio space will be able to measure the local impact of their podcast investments, as well as view it alongside traditional media channels like linear TV and radio. / USA
Nielsen
75% of the marketers surveyed for the 2021 Nielsen Annual Marketing Report said they planned to increase their paid social media over 2023.
Nielsen Sports
The Roku-Nielsen agreement is expected to accelerate the pace of addressable TV advertising from linear TV.
Forbes
Nielsen's move to prioritize reporting impressions will help standardize the way it measures ads and content, enabling greater comparability across National, Local and Digital and is in line with Nielsen's initiative to drive comparable metrics which are foundational to Nielsen ONE.
Insideradio.com
Last updated: 12 April 2026
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