Global Scans · NLP · Weekly Summary

• [New] Nielsen Research shows over half of U.S. consumers purchase from brands that support causes they care about; similarly, more than 36% expect the brands they buy to support social causes. New Digital Age
• [New] Convergent brain activity in a small sample could predict cultural responses such as Twitter behavior and Nielsen TV ratings. New Digital Age
• Nielsen expects crypto companies to spend US$ 5 billion on sports marketing by 2026. Fintech Schweiz Digital Finance News - FintechNewsCH
• Nielsen reports show that 73% of people worldwide are willing to change their habits to help the environment, but they still expect products to work well. Beautetips
• The fact Norway can still see eye to eye with Russia on fish might take the pressure off Faroese prime minister Bardur a Steig Nielsen to curb Russian cooperation. euobserver
• The buying power of Blacks continues to grow and will rise to $1.8 trillion by 2024 from $1.4 trillion in 2019, per Nielsen research. Insider Intelligence
• More significantly, willingness to pay a premium for sustainable products has increased - Nielsen reports that consumers will pay 12-18% more for products with credible circular credentials. Gray Group International

Last updated: 02 August 2026