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Lifestyle Futures

Athena @ Shaping Tomorrow 21 February 2019


In the coming decade, changing lifestyles, economic volatility and infrastructure issues are just a few of the trends that will influence where and how people choose to live. Discover what our robot, Athena, thinks lifestyle futures could be, act accordingly or click any link to read the evidence she found in 848 reports, articles and PowerPoints from the web and social media in a few seconds.
What is changing?

Summary

If you are new to foresight, we recommend you view this slide presentation first.

Drivers

Analysis
This summary analysis draws from our robot's below visualizations of the future of drones and draws from different vantage points to tell the story of what's emerging just like a GPS system.

Systems map: Lifestyles are set to change dramatically as new technological solutions, migration due to climate change, population growth and increasing urbanization fundamentally alter societal values and consumer demand for better healthcare and living standards worldwide.

Radar chart: Top changes in lifestyles will occur as a result of increased personal income and worldwide economic growth. Electricity and better healthcare will reach far more communities with new cures arriving for diseases such as cancers. People's eating habits will change as better food and education on what to eat will have far-reaching impacts.  The global retail sector will be a big recipient of increased demand.

Spline chart: Peak activity in terms of lifestyle changes is expected to be around 2024 with most  changes coming from adoption of new technologies such as AI, Quantum computing, Driverless cars, Drones, Smart Cities, IoT, AR, 5G, Biotech, Neuroscience, Robotics, Printing, Batteries, Blockchain, Space, Holograms and Digitalization.

From 2030 onwards lifestyle changes are more likely to arise from increasing disease vulnerability, economic volatility, and infrastructure issues in specific regions of the world.  Effects of, and migratory impacts from, climate change, air pollution and water shortages, increasing numbers of people suffering from health issues - Alzheimer's and obesity, new virus epidemics, AMR and rapid population aging will be to the fore, especially in the West. This is a strikingly different top threat from most other business surveys and lists which generally do not fully consider the aggregated threats from emerging health issues but focus more on economic. political and more recently on environmental threats and opportunities.

Sentiment: Sentiment toward emerging lifestyles is nett positive with people seeing better and faster customer service, reduction in time-poverty and ability to purchase many items that were previously out of reach for all but the privileged few.

But strong fears about the healthcare issues mentioned above are exhibited in the negative sentiments surrounding increasing disease threats.
Pie Charts: The tipping point for public acceptance of the new technologies as the new normal is expected is calculated by Athena to be 2038. Of course, the full impact of increasing disease vulnerability, economic volatility, and infrastructure and associated health issues have yet to be experienced by most citizens though they already figure as weak signals in this analysis.

Heat map: Heat map wise, India is the standout country for future lifestyle changes in healthcare, retail and the environment.

Cross-Impact: This is also reflected in this new Cross-Impact analysis where India has significant growth opportunities, particularly in partnership with Vietnam, South Africa, China, Australia, the UK and USA, Ethiopia and Thailand.

Geography: Location wise many parts of the world will experience significant lifestyle changes during this outlook, particularly Russia, South America, Africa (apart from South Africa) or Europe (apart from the UK). Most lifestyle change is expected in North America, China, India and Australia.

SWOT: Lastly, the SWOT chart shows many opportunities for improving lifestyles but high and increasing threats from the issues mentioned above.

Potential Solutions

Visuals
For more detailed explanation of the graphics below please click here. All outlooks based on 2025 unless otherwise stated.

System map
Lifestyles are set to change dramatically as new technological solutions, migration due to climate change, population growth and increasing urbanization fundamentally alter societal values and consumer demand for better healthcare and living standards worldwide.

Radar chart
Top changes in lifestyles will occur as a result of increased personal income and worldwide economic growth. Electricity and better healthcare will reach far more communities with new cures arriving for diseases such as cancers. People's eating habits will change as better food and education on what to eat will have far-reaching impacts.  The global retail sector will be a big recipient of increased demand.

Spline
AI, Quantum computing, Driverless cars, Drones, Smart Cities, IoT, AR, 5G, Biotech, Neuroscience, Robotics, Printing, Batteries, Blockchain, Space, Holograms and Digitalization.



From 2030 onwards lifestyle changes are more likely to arise from increasing disease vulnerability, economic volatility, and infrastructure issues in specific regions of the world.  Effects of, and migratory impacts from, climate change, air pollution and water shortages, increasing numbers of people suffering from health issues - Alzheimer's and obesity, new virus epidemics, AMR and rapid population aging will be to the fore, especially in the West. This is a strikingly different top threat from most other business surveys and lists which generally do not fully consider the aggregated threats from emerging health issues but focus more on economic. political and more recently on environmental threats and opportunities.

The blue line represents the five-year moving average of the aggregated splines that can be seen in background.

Sentiment
Sentiment toward emerging lifestyles is nett positive with people seeing better and faster customer service, reduction in time-poverty and ability to purchase many items that were previously out of reach for all but the privileged few.



But strong fears about the healthcare issues mentioned above are exhibited in the negative sentiments surrounding increasing disease threats.

Pie Charts
The tipping point for public acceptance of the new technologies as the new normal is expected is calculated by Athena to be 2038. Of course, the full impact of increasing disease vulnerability, economic volatility, and infrastructure and associated health issues have yet to be experienced by most citizens though they already figure as weak signals in this analysis.

Heat map
Heat map wise, India is the standout country for future lifestyle changes in healthcare, retail and the environment.




Cross-Impact (New)
This is also reflected in this new Cross-Impact analysis where India has significant growth opportunities, particularly in partnership with Vietnam, South Africa, China, Australia, the UK and USA, Ethiopia and Thailand.

Geography
Location wise many parts of the world will experience significant lifestyle changes during this outlook, particularly Russia, South America, Africa (apart from South Africa) or Europe (apart from the UK). Most lifestyle change is expected in North America, China, India and Australia.



SWOT
Lastly, the SWOT chart shows many opportunities for improving lifestyles but high and increasing threats from the issues mentioned above.

Evidence
Search term: “Lifestyle*”. Use this search term to explore our database for more knowledge and wisdom and latest data and information on the topic.

Implications

lifestyle

market

change

factor

disease

region

choice

case

population

consumption

death

 



Questions

Potential Responses

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Sources
Athena used the sources below as the top ones to create this report and determined which embedded forecasts are included in this Trend Alert. She found 848 forecasts in seconds on 21st February 2019 to allow us to publish this report in less than two hours. She can turn these into PowerPoint slides and Audio files in minutes too as you wish, or we can prepare a full customized and professionally written brief for you to order covering all these forecasts.

Athena
Athena does show duplicates to aid your understanding of themes as well as contradictory forecasts. She may also show near-duplicates. You can speed read past the duplicates and near-duplicates if you wish, though the latter may show additional information. You can use the contradictory, and likely uncertain forecasts she finds to imagine different scenarios. The future is unpredictable, but we can examine the possibilities and choose our preferable future from the choices she presents.
Athena is apolitical. She will report forecasts from different viewpoints however distasteful that might be to our own values. Wearing rose-colored glasses is not her purpose; reporting potential futures is. So, we recommend you check her veracity before responding to her extracted forecasts.

Just like humans, Athena can be fallible. Do recognize that you and your associates are biased too. But whereas you tire, make mistakes and only recognize what interests you, she does not. She might miss or misinterpret as you do, but with far less frequency and she'll take uncomfortable truths and alternative ideas in her stride. But, please let us know if you feel her bias can be reduced. We want to do our best for you. And, as with any research, you should check and triangulate her findings for yourself.

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