Global Scans · Media & Entertainment · Weekly Summary

• [New] In 2026, artificial intelligence for content personalization in digital media is forecast to be a $5.4 billion industry, a technology already deeply embedded in online platforms for customizing game recommendations and player bonuses. The Jerusalem Post
• [New] [13] 78% of ad buyers plan to strengthen their focus on generative AI in media campaigns in 2026, compared to 62% in 2025. AI Video Bootcamp
• [New] In 2026, social media platforms are expected to implement more sophisticated AI features that facilitate content generation. Demand & Convert
• [New] In 2026, shoppable posts and in-app checkout features are expected to become standard across major social media platforms. Demand & Convert
• [New] The social media and short video dubbing segment alone is projected to reach $92 million by 2028, with micro-series revenue forecast to exceed $7.8 billion globally in 2026. Vozo
• [New] International and local hits indicate Netflix's ability to draw on a huge range of content to engage a range of audiences, and very few media companies could build international hits from local commissions, for example, Baby Reindeer or Squid Game. The Current
• [New] The media landscape has changed dramatically with AI, and the real opportunity for small partners is in thought leadership, LinkedIn engagement, and building an externally wired narrative that positions you as a trusted voice in your niche. ChannelBuzz.ca
• [New] By leveraging TikTok's viral potential, AMC aims to create interactive viewing experiences that blend marketing with entertainment. Coaio Limited
• [New] Rumours, fabricated videos, and misinformation can spread fear very quickly, especially through digital and social media. Emirates 24|7
• [New] Phishing is the second most common social media threat after malvertising. Norton
• [New] Women's sports have the potential to generate $2.5 billion in value for rights holders in the United States by 2030, including private equity investors, brand sponsors, and broadcast media rights holders. Yahoo Sports

Last updated: 20 April 2026