Global Scans · Media & Entertainment · Weekly Summary

• [New] By 2027, AI chatbots will handle 80% of all customer inquiries on social media. HyScaler
• [New] Social Media: TikTok Shop appears set to move from novelty to necessity, and we expect platforms to enforce built-in paid partnership / commercial content offerings in short video and live shopping more aggressively. National Law Review
• [New] Latin America and the Middle East & Africa are gradually adopting advanced media technologies as investments in digital infrastructure and content delivery networks expand, creating opportunities for both local and international broadcasters to enhance content quality and distribution capabilities. openpr
• [New] By 2026, XR is expected to go far beyond entertainment, becoming part of many people's daily routines in areas like work, shopping, and education. IPv6.net
• [New] Social media advertising in the United States is projected to reach approximately $108 billion in 2026, driven primarily by Meta's platforms, TikTok's continued expansion, and YouTube's growing commercial surface area within the social video category. TechBullion
• [New] US out-of-home advertising spend is projected to reach $4 billion in 2026, rising 4.1% year-over-year, according to new data published this month by Guideline, the media intelligence platform that captures $110 billion in annual ad spend directly from holding companies and independent agencies. PPC Land
• [New] The IRS continues to warn that social media-driven misinformation and disinformation remain a major driver of tax scams. CPA Practice Advisor
• [New] Marketers who stay proactive, attend industry events, invest in new skills, and maintain close relationships with technology partners will be best prepared to navigate the fluid landscape of media buying in 2026 and beyond. Wisconsin Scorpions
• [New] Average daily media consumption per U.S. consumer is projected to reach 13.1 hours, accounting for 40.5% of their day. SQ Magazine
• [New] Digital media revenues are expected to surpass $1.25 trillion, exceeding 40% of total industry income. SQ Magazine
• [New] Ultimately, social media in 2026 rewards the deliberate, and brands that favor automated shortcuts over community building risk being permanently ignored by a more selective, skeptical audience. Sprout Social
• [New] In 2026, the social media world will face a fundamental realignment: artificial intelligence and algorithms will automate almost every aspect of social media marketing, while users will simultaneously crave more authenticity. infludata
• [New] Across the world, consumers now expect flexibility, instant access, multi-device compatibility, better control over content, and on-demand entertainment. NERDBOT
• [New] If Meta can successfully transition from a Social Media Company to an AI Hardware Company without sacrificing its industry-leading margins, the road to a $2 trillion valuation may be shorter than many anticipate. FinancialContent
• [New] FTC Warns of AI Voice Cloning Fraud in Social Media Ads. Articsledge
• [New] Whether automotive companies adapting to intense Chinese competition or retail and media companies adapting to rapid consumer usage of AI in everyday situations, reinvention will play out across countless industries in 2026. Libertify.com
• [New] Spending on retail media advertising is projected to hit $130 billion by 2026. AFFiNCO
• [New] By 2030, 82.9% of total social media ad spending will be generated through mobile. AFFiNCO
• [New] Digital media buying in India is expected to capture 61% of total marketing spend by 2026, up from 49% in 2024. AFFiNCO
• [New] As the global demand for digital content continues to grow, generative AI is expected to become a core technology for the media and entertainment ecosystem. openpr

Last updated: 30 March 2026