Global Scans · Screens · Weekly Summary

• [New] Looking ahead, Samsung plans to strengthen its television business in 2026 by expanding its lineup of higher-value products, including Micro RGB televisions, ultra-large screens, QLEDs and OLED models. TheDesk.net
• [New] Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences. Samsung U.S. Newsroom
• [New] While TV companies almost never talk about budget models at CES, the cutting-edge technology we have seen in 2026 - and in 2026 - will undoubtedly trickle down to the budget end. CNet
• [New] Some experts speculate that authorities may be using tactics such as jamming or targeted disruption of satellite communications or Starlink infrastructure, in addition to a full internet shutdown - methods previously employed against satellite television networks. Euronews
• [New] The brands that win CTV in 2026 will not be the biggest spenders-they'll be the ones that treat TV as a test-and-learn engine. AI Digital
• [New] Advertising in 2026 will become more interactive and measurable, particularly on connected TV, where formats will move beyond the 30-second spot toward personalised, shoppable, and context-aware experiences. IBC
• [New] In 2025, pharma TV ad spend topped $7 billion and will likely attract considerable investments in 2026. MM+M - Medical Marketing and Media
• [New] US pay-TV households are projected to contract from 62.8 million in 2023 to 56.8 million by 2025, and further to 54.3 million in 2026, while non-pay-TV households expand to 80.7 million, underscoring the accelerating pace of cord-cutting. Forbes
• [New] BIA Advisory Services predicts the $14.51 billion in local TV over-the-air ad revenue in 2025 will grow 25.5% to $18.18 billion in 2026. TV Tech
• [New] Television station revenues, combining over-the-air and digital sources, were forecast to reach $22.21 billion in 2024 and fluctuate between $20.17 billion and $22.21 billion through 2028. NewscastStudio
• [New] Smart TVs are expected to grow at the fastest CAGR of 20.88% through 2026-2033 due to the increasing demand caused by larger and high-resolution television systems. Yahoo Finance
• [New] By 2026, FAST (free ad-supported streaming) channels are predicted to reach a 10% share of total TV viewing. demandsage
• [New] In the UK, fans will need to pay a £19.99 TNT Sports Box Office PPV fee, which can be streamed through Discovery Plus, EE TV, Prime Video, Sky, and Virgin Media TV. Business Insider

Last updated: 02 February 2026