Global Scans · Screens · Weekly Summary

• [New] Smart TVs are expected to grow at the fastest CAGR of 20.88% through 2026-2033 due to the increasing demand caused by larger and high-resolution television systems. Yahoo Finance
• [New] By 2026, FAST (free ad-supported streaming) channels are predicted to reach a 10% share of total TV viewing. demandsage
• [New] In the UK, fans will need to pay a £19.99 TNT Sports Box Office PPV fee, which can be streamed through Discovery Plus, EE TV, Prime Video, Sky, and Virgin Media TV. Business Insider
• [New] Major events such as the FIFA World Cup and 2026 Winter Olympic Games will deliver captive linear TV audiences while emerging sports and leagues create avenues for marketers to connect with more niche, but growing, consumer groups. Marketing Dive
• [New] 2026 will be the year that AI, standards and live scale combine to reshape TV advertising into a medium that is measurable, interactive and increasingly outcome-driven. CSI
• [New] CNN Creators is a new brand that will launch fully in 2026, an attempt to capture the informality and tone that works with younger audiences - on television as well as social media. Reuters Institute for the Study of Journalism
• [New] By 2026, live TV will account for just half of US video subscription revenues, down from more than three-fourths in 2020. eMarketer
• [New] Google TV will be incorporating its powerful Gemini AI system. Boulder Daily Camera
• [New] Even indie television series could make a mark in 2026. Fordham Now
• [New] Connected TV and premium digital channels will capture a growing share of global ad spend while digital audio will see significant increases in spend. Communicate online
• [New] 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. Yahoo Finance
• [New] Apple TV 4K users will be able to stream live feeds from their Hue Secure cameras in picture-in-picture mode in the coming months. PCWorld

Last updated: 26 January 2026