Global Scans · Screens · Weekly Summary

• [New] Updated lighting, new signage and digital wayfinding will join immersive retail experiences to enhance in-store shopping and help customers embrace Walmart's endless aisle. PR Newswire
• [New] By bringing in trusted and scaled audience data from Lotame Data Marketplace, FreeWheel will unlock the full potential of CTV as the best of both worlds between TV and digital advertising. ExchangeWire.com
• [New] Total telecom and pay-TV service revenue in Japan will increase at a CAGR of 2.1%, primarily supported by the contributions from the mobile data and fixed broadband segments. Research and Markets
• [New] In 2024, programmatic will account for 26.7% of US DOOH ad spend and 9.2% of US OOH ad spend. eMarketer
• Total telecom and pay-TV service revenue in Portugal, when valued in terms of local currency will grow at a CAGR of 0.4%, supported by steady growth in mobile data service revenue, pay-TV and in fixed broadband service revenue. Yahoo Finance
• Seven US-based platforms (Netflix, Amazon Prime Video, Disney +, Star +, Paramount +, Apple TV + and Max) will account for 83% of the region's paying SVOD subscriptions by end-2029. Broadband TV News
• The NFL will not be able to benefit from the larger number of viewers even after 2024, because it signed $113 billion in broadcasting deals with TV networks that run through the 2033 season. Northeastern Global News
• One standout in Forrester's report is the realization that, in its estimates, social media has now overtaken linear TV in total ad spend, expected to hit just under $80 billion in 2024. Digiday
• In 2024, Parachute Home plans to also fold media channels like podcast advertising, streaming television and brand partnerships into its media mix alongside out-of-home advertising by way of in-store window displays, signage and the like. Digiday
• With over 150 brands being represented, FESPA Middle East 2024 will offer a wealth of product innovations for digital, screen and textile printing and signage. fespa.com
• On the heels of Netflix's WWE live sports announcement, there's more surprising sports streaming news: 14 television channels that air sports across Disney, Fox, and Warner Bros. properties will be bundled as a new streaming service to launch this fall. Forrester
• The $30 million ad campaign will run on television, radio, streaming services and other digital networks, including outlets focused on Black, Hispanic and Asian American audiences. Washington Post
• NASA will offer a free livestream online via its NASA TV YouTube channel and NASA + streaming service, as well as its NASA TV broadcast service. Space
• Microsoft will begin to take on Apple TV and Netflix, as it starts to make films and TV as well as games. Metro.co.uk
• TVS is eyeing a doubling of sales of its iQube electric scooter in each quarter over the previous year and hopes to close FY24 with total EV sales of one lakh units. ETAuto.com
• Digital Advertising is well on its way towards amassing a significant user base of 800 million internet users which will fast surpass Television viewership in 1-2 years. Uplift Medianews4u Digital Private Limited
• $17.3 billion: How much total revenue, including subscription - and advertising-based revenue, streaming services are predicted to generate in 2024 to surpass pay-TV subscription revenue in the U.S. Digiday
• The prevalence of streaming services like Netflix and Amazon's Prime Video has opened up fresh avenues for marketers to reach consumers who are progressively moving away from traditional TV sources, presenting new opportunities for advertising. Hollywood Life
• The integration of programmatic technology with digital signage is unlocking a wealth of new opportunities to marketers in the APAC region. The Drum
• Total revenues from streaming, including advertising revenue from hybrid streaming subscription tiers, will overtake revenues from pay-TV subscriptions in the United States for the first time in Q3 2024. Broadband TV News
• The NRF 2024 Big Show served as a clear indicator that the future of retail and food service will be heavily influenced by the strategic implementation of digital signage, integrating technology with customer engagement to create more responsive, efficient, and profitable business models. Creative Realities Inc.
• Addressable TV homes will grow by 21% to reach 45 million TV homes which is 21% of the total TV homes in India. www.bestmediainfo.com

Last updated: 15 April 2024