See full analysis Learn more Screens [New] 8K TVs will generate upwards of US$ 3.3 billion in global revenue in 2021 alone, with larger screen TVs making up the bulk of sales. [New] Samsung Electronics is expected to adopt a two-pronged approach to push the sales of its QLED and microLED TVs in 2021, in response to fellow company LG Electronics' efforts to promote its rollable OLED TVs. [New] Although sales figures went up, the total value of TVs sold in 2020 by Samsung and all other brands combined might be considerably lower than it was last year - by nearly $60 billion. [New] TV advertising is expected to see the softest decline among traditional media in 2020 (down 10.9% to $16.1bn) but is also forecast to see a 1.4% contraction in 2021. [New] China and India will remain the biggest pay-TV markets, accounting for half of the world's pay-TV subscribers by 2025. [New] Eastern Europe, Digital TV Research previously said, would only reach 26 million SVOD subscribers by 2025 - representing less than 15% of the Western Europe total. The number of OTT TV and video subscriptions is set to rise to 2 billion globally by 2025, or 65% more than last year. Nielsen expect its latest move in addressable TV will represent the biggest change to measurement and to the TV currency in at least the last decade. Ads watched on YouTube and YouTube TV on connected TV devices will be added to Nielsen's Digital Ad Ratings and Nielsen's Total Ad ratings beginning in 2021. Apple plans to introduce bonus augmented reality content to its Apple TV + streaming service next year. Price hikes for streaming TV has become a new holiday tradition, as Netflix, Disney + and Hulu have increased their subscription prices ahead of 2021. Price hikes for streaming TV has become a new holiday tradition, as Netflix, and Disney + have increased their subscription prices ahead of 2021. Paid search, the second biggest category after linear TV globally (22% of all ad spend), will decline 1.9%, growing 7% in 2021. LG has really pushed to expand its selection of Smart TVs and we predict that the AI-enhanced TVs, with Google Assistant built in, will feature in 2020's sales. Local US TV will remain the primary avenue for political campaigns with $3.3 billion of incremental ad revenues, i.e. two thirds of total political ad dollars in 2020. US TV advertising is expected to fall 15.0% in 2020 to $60.00 billion, because of widespread reductions in live sports programming and general tightening of ad budgets. As previously announced, Nielsen is future-proofing its digital measurement, evolving its National TV currency to include addressable measurement and expanding connected TV coverage to include additional smart TV manufacturers and digital video platforms in 2021. Sales of 8K TVs are likely to reach $5 billion in 2021, with equipment and services for producing 8K content generating hundreds of millions of dollars more. In 2020 alone, Xiaomi, Vizio and Sharp will start to release OLED TVs, elevating the number of TV companies producing OLED TVs to 19. Astro Malaysia is expected to lead the pay TV service market over 2019-2024, supported by its strong foothold in the DTH segment. Last updated: 17 January 2021 Hi, Would you like a quick online demo of our service from an experienced member of our team? Yes No