Global Scans · Screens · Weekly Summary

• [New] TrendForce has raised its forecast for Mini LED TV penetration in 2026 to 10%, estimating shipments will approach 20 million units. TrendForce
• [New] Although YouTube is currently in a tug-of-war with TikTok for teens' attention, it's expected to see continued growth in time spent viewing content on TV screens in 2026 that will boost its lead over other streamers. eMarketer
• [New] YouTube's push onto the big screen: As YouTube continues to grow overall viewing time, 2026 will see a stronger emphasis on driving consumption on TV screens through licensed, long-tail movies and classic TV series. Streaming Media Magazine
• [New] For the first time, CTV spending is expected to outpace traditional TV ad spending in 2028, reaching $46.89 billion and signaling that addressable TV is now central to the media mix. Marketing Forward Blog
• [New] U.S. ad spend is expected to grow in 2026, where projected upticks in connected TV and social video channels lead the pack and tentpole events provide a broad boost. StreamTV Insider
• [New] Amazon plans to roll out AI tools within its MGM Studio to streamline film and television production. MarketingProfs
• [New] Looking ahead to 2026, as people become more sensitive to online personalization, OOH has a huge opportunity to deliver relevance in real time, through dynamic creative, interactive formats, and location-sensitive messaging. The Media Leader
• [New] Although there will be a new Art TV on the block come Spring 2026 when Amazon releases its Ember Artline TV. SlashGear
• [New] Looking ahead, Samsung plans to strengthen its television business in 2026 by expanding its lineup of higher-value products, including Micro RGB televisions, ultra-large screens, QLEDs and OLED models. TheDesk.net
• [New] Samsung TV Plus was highlighted as a platform that helps creators evolve from digital-first brands into full-fledged television studios, helping expand reach, unlock new monetization opportunities and introduce content to broader, global audiences. Samsung U.S. Newsroom
• [New] While TV companies almost never talk about budget models at CES, the cutting-edge technology we have seen in 2026 - and in 2026 - will undoubtedly trickle down to the budget end. CNet
• [New] Some experts speculate that authorities may be using tactics such as jamming or targeted disruption of satellite communications or Starlink infrastructure, in addition to a full internet shutdown - methods previously employed against satellite television networks. Euronews
• [New] The brands that win CTV in 2026 will not be the biggest spenders-they'll be the ones that treat TV as a test-and-learn engine. AI Digital
• [New] Advertising in 2026 will become more interactive and measurable, particularly on connected TV, where formats will move beyond the 30-second spot toward personalised, shoppable, and context-aware experiences. IBC
• [New] In 2025, pharma TV ad spend topped $7 billion and will likely attract considerable investments in 2026. MM+M - Medical Marketing and Media
• [New] US pay-TV households are projected to contract from 62.8 million in 2023 to 56.8 million by 2025, and further to 54.3 million in 2026, while non-pay-TV households expand to 80.7 million, underscoring the accelerating pace of cord-cutting. Forbes
• [New] BIA Advisory Services predicts the $14.51 billion in local TV over-the-air ad revenue in 2025 will grow 25.5% to $18.18 billion in 2026. TV Tech
• [New] Television station revenues, combining over-the-air and digital sources, were forecast to reach $22.21 billion in 2024 and fluctuate between $20.17 billion and $22.21 billion through 2028. NewscastStudio
• Smart TVs are expected to grow at the fastest CAGR of 20.88% through 2026-2033 due to the increasing demand caused by larger and high-resolution television systems. Yahoo Finance
• By 2026, FAST (free ad-supported streaming) channels are predicted to reach a 10% share of total TV viewing. demandsage
• In the UK, fans will need to pay a £19.99 TNT Sports Box Office PPV fee, which can be streamed through Discovery Plus, EE TV, Prime Video, Sky, and Virgin Media TV. Business Insider

Last updated: 09 February 2026