Global Scans · Screens · Weekly Summary

• [New] In 2026, TV, and specifically CTV, will no longer be treated as a channel that stops at awareness. Streaming Media Magazine
• [New] As more sports migrate toward streaming, TV advertisers in categories like auto, beer, QSR, finance, and tech will shift a growing share of their sports budgets into CTV buys on YouTube, Prime Video, Disney, and others. AI Digital
• [New] Amid what seem like stalled negotiations, threats of regional conflict that would further disrupt daily life for Iranians, and media and protest crackdowns, satellite network broadcasting such as Iran International and YourTime TV remain essential to everyday Iranians. Reason.com
• [New] 2026 will be the year we start seeing that vision realized across both TV and digital, creating a true bridge between planning, activation and measurement. TV Tech
• [New] You will actually be hard-pressed to find a TV that does not contain smart features, and leading brands like Samsung and LG have been perfecting their user interfaces and app libraries for years. BGR
• [New] 2026 has already brought increases to services you might use to stream shows, movies, music and live TV, such as Paramount Plus, Spotify and Sling. CNet
• [New] Chip manufacturing giant TSMC is already trying out microLED interconnects, and it's easy to imagine chipmakers turning to even smaller LEDs in the future. IEEE Spectrum
• [New] Two of the top NBC-friendly month-to-month live TV services we have tested are DirecTV and Sling TV, both of which have confirmed that NBC's 4K broadcast will be available on TVs with 4K capabilities. Business Insider
• [New] The advertising field considers CTV to be essential because it will generate 75% of worldwide TV advertising revenue by 2030. Electro IQ
• [New] More than 75% of U.S. CTV users are expected to rely on smart TVs by 2027, driven by manufacturers such as Samsung, Sony, and Amazon Fire TV. Electro IQ
• [New] By 2030, CTV is forecast to command 75% of global TV ad spend, redefining television economics. Electro IQ
• [New] By 2028, smart TV users are projected to exceed Roku users by over 53 million, signalling a structural shift in device preference. / USA Electro IQ
• [New] A large Dutch study tracking more than 65,000 adults over four years found that replacing 60 minutes of TV with other activities cut depression risk by 11% overall, and by nearly 19% in middle-aged adults. ScienceDaily
• [New] By 2026, over 85% of global media consumption will occur via connected TV, mobile-first, and hybrid OTT platforms. TO THE NEW
• TrendForce has raised its forecast for Mini LED TV penetration in 2026 to 10%, estimating shipments will approach 20 million units. TrendForce
• Although YouTube is currently in a tug-of-war with TikTok for teens' attention, it's expected to see continued growth in time spent viewing content on TV screens in 2026 that will boost its lead over other streamers. eMarketer
• YouTube's push onto the big screen: As YouTube continues to grow overall viewing time, 2026 will see a stronger emphasis on driving consumption on TV screens through licensed, long-tail movies and classic TV series. Streaming Media Magazine
• For the first time, CTV spending is expected to outpace traditional TV ad spending in 2028, reaching $46.89 billion and signaling that addressable TV is now central to the media mix. Marketing Forward Blog
• U.S. ad spend is expected to grow in 2026, where projected upticks in connected TV and social video channels lead the pack and tentpole events provide a broad boost. StreamTV Insider
• Amazon plans to roll out AI tools within its MGM Studio to streamline film and television production. MarketingProfs
• Looking ahead to 2026, as people become more sensitive to online personalization, OOH has a huge opportunity to deliver relevance in real time, through dynamic creative, interactive formats, and location-sensitive messaging. The Media Leader
• Although there will be a new Art TV on the block come Spring 2026 when Amazon releases its Ember Artline TV. SlashGear

Last updated: 23 February 2026