[New] Retail media networks are projected to account for 15.4% of all ad revenue by 2028, eclipsing television.
Indepth Research Institute
As internet speeds increase worldwide, IPTV will likely become the dominant form of television entertainment.
OnPattison
In 2026, IPTV will become one of the most popular alternatives to cable TV.
OnPattison
With AI data center demand and streaming revenues projected to push global TV / online video past $1 T by 2030, there is a clear monetizable need for higher-capacity transport and metro edge upgrades.
The Art of CTO
Multimodal dubbing will integrate voice with gestures and expressions by 2027, with real-time automated dubbing becoming viable for live events and TV broadcasts within the next 2 years.
Vozo
AI could redistribute $60 billion of annual film and TV revenue across the broader production value chain within five years of mass adoption.
Vozo
If you buy a TV in 2026, it will likely be branded as one of four primary display types: OLED, QLED, Micro RGB, or LED.
Business Insider
Samsung introduced its AI-powered vision for connected living, including a massive 130-inch micro RGB TV and smart appliances that anticipate user needs across entertainment and wellness ecosystems.
worldecomag.com
Key Stat: Subscription OTT (sub OTT) streaming services will draw 78.9 million more viewers than total pay TV will in 2026.
eMarketer
(Industry projections) Connected TV ad spending is projected to reach $120.6 billion by 2030, growing at 16.6% CAGR.
ngram
YouTube, Netflix, and Disney's newly unified service will lead, but free ad-supported streaming TV is also coming on strong.
eMarketer
Collectibles, kidults and KPop are the key trends that will shape play in 2026; with social media-driven trends, TV and Movie characters and adults' desire for escapism and psychological wellness all driving demand.
Toys n Playthings
From 2026 onward, connected TV will become increasingly automated, measurable, and outcome-oriented.
Starti Blog
Global connected TV ad spend is projected to surpass USD 45 billion in 2026, driven by growing adoption of advanced targeting, cross-device retargeting, and precise attribution models.
Starti Blog
In 2026, linear TV will shift from broad reach to performance-based primetime, with advertisers paying premiums primarily when content delivers measurable outcomes.
Tenetic
Last updated: 20 April 2026
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