Global Scans · Augmented Reality · Weekly Summary

• [New] By 2026, the foundational standards for Web AR will be mature and widely implemented. App Development | Frame Sixty
• [New] The number of AR users in the U.S. is expected to grow as follows: 5 million in 2024, 100.1 million in 2025, 103.9 million in 2026, and 106.9 million in 2027. Market.us
• [New] AR revenue is projected to surpass US$ 340 billion by 2028. Market.us
• [New] The AR-in-e-commerce segment will reach USD 38.55 billion by 2030 at a 35.8% CAGR. Bayelsa Watch
• [New] Enterprise software developers and augmented reality application creators should begin considering how their solutions might integrate with Apple's smart glasses platform. BUSINESS 2.0 NEWS
• [New] The timing of a potential late 2026 unveiling would position Apple's smart glasses launch to compete directly with expected next-generation products from established augmented reality companies. BUSINESS 2.0 NEWS
• [New] By the time consumer Specs launch in 2026, there should already be a library of proven AR experiences with demonstrated user engagement and revenue potential. Next Reality
• [New] Samsung has officially confirmed its next-generation AR glasses will launch in 2026 as part of its broader AI hardware roadmap. Android Central
• Meta's highly anticipated Phoenix mixed reality glasses have been pushed from late 2026 into 2027, though developers may receive the Orion AR headsets earlier. The Daily Note
• Monthly AR engagement will reach over 25% of global internet users, indicating that AR is becoming part of regular digital interaction. Bayelsa Watch
• In 2026, Augmented Reality will account for the largest share at 50%. Bayelsa Watch
• Amazon is reportedly aiming consumer AR glasses for late 2026-early 2027. Glass Almanac
• By 2026, more industries will adopt AR wearables, leading to enhanced training programs and improved customer service experiences. Tech Shopping Zone
• Progress in AR technology and immersive digital spaces will enable brands to create interactive entertainment experiences that naturally combine physical and digital worlds, substantially changing how partnerships deliver value to consumers and stakeholders in the coming decade. Michigan Coalition for Human Rights
• 40% of planners expect AI-powered event apps to be standard by 2026 - a category that increasingly includes AR navigation embedded within official event apps, automatically guiding attendees to their next scheduled session without requiring manual map interpretation. Tree-Fan Events LLC
• The use of AR/VR activities in healthcare, specifically in the treatment of anxiety and phobias, demonstrates notable benefits for users including helping to reduce fears, stress, and feelings of anxiety (TWS; Marks 2026). Euclid Observer
• Snap has pushed Specs toward consumers, promising smaller, friendlier AR hardware in 2027. Glass Almanac
• The AR/VR retail segment is expected to grow at 28-32% CAGR through 2033, supported by improving hardware capabilities, declining hardware costs, and expanding consumer familiarity with immersive technologies. Persistence Market Research
• In 2026, total AR revenue per user will reach USD 351 billion, followed by AR Advertising at USD 258.7 billion (73.7%), AR Hardware at USD 85.9 billion (24.5%), and AR Software at USD 6.4 billion (1.8%). Bayelsa Watch
• AR Smart glasses (by display type) are expected to grow at the fastest pace, with a CAGR of over 38% from 2026 to 2033. Bayelsa Watch
• The global AR investment scale will hit $747.3 billion in 2026, with a massive 86% of brands reporting that AR directly drives new sales channels. Kivicube Blog

Last updated: 26 April 2026