Global Scans · Shopping · Weekly Summary

• [New] TikTok Shop was the most widely planned social commerce channel: 21% of respondents said their company plans to use TikTok Shop as a sales channel during the 2026 holiday season, compared with just 6% who plan to use another social commerce platform. Digiday
• [New] TikTok Shop is forecast to reach $23.41 billion in US ecommerce sales in 2026, after 48% year-over-year growth. SeoProfy
• [New] 51% of US social buyers are expected to shop online on TikTok in 2026. SeoProfy
• [New] European merchants will soon be able to sell in multiple countries through a single TikTok Shop registration. Ecommerce News
• [New] Social commerce through TikTok Shop and Instagram is projected to exceed $100 billion in total U.S. social commerce by the end of 2026, with jewelry among the top categories. CompaniesHistory.com
• [New] TikTok Shop is projected to hit $23.41 billion in US ecommerce sales in 2026. Ringly.io
• 46.67% of brands plan social commerce tests in 2026, with TikTok Shop leading among adopters. Gigapay
• Agentic shopping adoption will increase from 19% in 2025 to 46% by the end of 2026 - a massive shift in how much consumers trust machines to shop for them. Airwallex
• TikTok Shop reached $64.3 billion in global GMV during 2025 and is projected to hit $112.2 billion in 2026, a 70% year-over-year jump according to Momentum Works research. Dataslayer
• Social commerce through TikTok Shop, Instagram Shop, and creator storefronts is growing rapidly for consumer products with strong visual appeal and impulse-purchase potential. Fratzke Consulting
• TikTok Shop GMV roughly doubled from $33.2 billion in 2024 to $66 billion in 2025 and is forecast to reach $112.2 billion in 2026. SQ Magazine
• TikTok Shop is projected to reach $23.4 billion in US ecommerce in 2026. New Engen

Last updated: 24 August 2026