Global Scans · Shopping · Weekly Summary

• TikTok Shop will reach $23.41 billion in US retail ecommerce sales in 2026, surpassing Target's online sales of $21.94 billion. eMarketer
• TikTok Shop could be a top-3 global retailer by 2030. Ringly.io
• Momentum Works recently discussed whether TikTok Shop will build its own logistics in Southeast Asia. China Digital Retail Report
• TikTok Shop was the most widely planned social commerce channel: 21% of respondents said their company plans to use TikTok Shop as a sales channel during the 2026 holiday season, compared with just 6% who plan to use another social commerce platform. Digiday
• TikTok Shop is forecast to reach $23.41 billion in US ecommerce sales in 2026, after 48% year-over-year growth. SeoProfy
• 51% of US social buyers are expected to shop online on TikTok in 2026. SeoProfy
• European merchants will soon be able to sell in multiple countries through a single TikTok Shop registration. Ecommerce News
• Social commerce through TikTok Shop and Instagram is projected to exceed $100 billion in total U.S. social commerce by the end of 2026, with jewelry among the top categories. CompaniesHistory.com
• TikTok Shop is projected to hit $23.41 billion in US ecommerce sales in 2026. Ringly.io
• 46.67% of brands plan social commerce tests in 2026, with TikTok Shop leading among adopters. Gigapay
• Agentic shopping adoption will increase from 19% in 2025 to 46% by the end of 2026 - a massive shift in how much consumers trust machines to shop for them. Airwallex

Last updated: 07 September 2026