Global Scans · Shopping · Weekly Summary

• [New] 46.67% of brands plan social commerce tests in 2026, with TikTok Shop leading among adopters. Gigapay
• [New] Agentic shopping adoption will increase from 19% in 2025 to 46% by the end of 2026 - a massive shift in how much consumers trust machines to shop for them. Airwallex
• [New] TikTok Shop reached $64.3 billion in global GMV during 2025 and is projected to hit $112.2 billion in 2026, a 70% year-over-year jump according to Momentum Works research. Dataslayer
• Social commerce through TikTok Shop, Instagram Shop, and creator storefronts is growing rapidly for consumer products with strong visual appeal and impulse-purchase potential. Fratzke Consulting
• TikTok Shop GMV roughly doubled from $33.2 billion in 2024 to $66 billion in 2025 and is forecast to reach $112.2 billion in 2026. SQ Magazine
• TikTok Shop is projected to reach $23.4 billion in US ecommerce in 2026. New Engen
• TikTok Shop is projected to hit $23.4 billion in US ecommerce sales in 2026, a 48% year-over-year jump that would put it ahead of Target, Costco, Best Buy, and Kroger by ecommerce volume. New Engen
• TikTok Shop keeps growing, and livestream shopping, long dominant in China at roughly 1.2 trillion dollars a year, finally looks like it might have a real moment in the US. B2The7
• Behind Amazon and Walmart, TikTok Shop could capture 14.6% of global marketplace share. Ringly.io
• TikTok Shop is now operated by a US-controlled entity, and growth projections through 2029 remain double-digit. Ringly.io
• TikTok Shop has 15M sellers globally vs. Amazon's 10M, and forecasts put TikTok Shop at top-3 global retailer by 2030. Ringly.io

Last updated: 10 August 2026