[New] Brazil shows even faster adoption: 45% of consumers used AI-based beverage recommendations in the past year (compared with 27% in the US), and 70% say they are very likely to use them in 2027, with the highest enthusiasm among millennials.
EY
[New] With forecasts suggesting millennials will account for more than half of the superyacht sector's business by 2030, the influence of next-generation clients is only set to accelerate - and the yachts emerging today are already beginning to reflect that reality.
Burgess Yachts
[New] In both Europe and the US, Gen Z and Millennials are increasingly booking trips at shorter notice, often securing transport and accommodation within weeks rather than months: Between 50 and 60% of Gen Z and Millennials plan holidays with less lead time now compared to a year ago.
Mintel
That consumers across the board (but particularly Gen Zs and Millennials) will be drinking less alcohol in 2026.
Yahoo Life
By 2026, Gen Z will make up 27% of workers worldwide, passing Millennials to become the biggest group.
Floowi Talent
Millennials and Gen Z workers, who will make up the majority of the workforce by 2026, want more than a paycheck.
Writers
35% of Gen Z respondents and 32% of Millennials plan to switch their primary bank within six months, with digital-first platforms such as Chime, Venmo, and Cash App making it easier to move funds without a traditional banking relationship.
FinTech Global
In 2026, both Millennials and Gen Z will embrace self-service in customer support over regular human support.
BrandLoom
By 2026, 59% of Gen Z and 53% of Millennials will use BNPL at least once, compared with just 41% of Gen X and 24% of Baby Boomers. / USA
Host Merchant Services
More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%.
NextSmartBusiness
In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending.
BrandLoom
If a Gen Z-targeted TikTok video goes viral, it might be seen by Millennials or Gen X too - it should not alienate them completely.
Ticket Fairy
You might put 50% of your ad spend into Facebook / Instagram and Google (search / display) where Millennials and Gen X are common, and 30% into TikTok/Snapchat ads for the younger crowd, with the remaining 20% on cross-age channels (like YouTube or out-of-home like billboards if relevant).
Ticket Fairy
Millennials are projected to overtake Gen X as the highest-spending generation globally by the mid-to-late 2030s as Gen X enters retirement.
eMarketer
Over 80% of US millennials will make peer-to-peer payments in 2026, EMARKETER forecasts, making them the highest-adopting generation for mobile payments.
eMarketer
52% of Millennials feel that 2026 will be better financially for them than 2025.Cision PR Newswire
As the workforce becomes increasingly digitally native - with Millennials and Gen Z projected to comprise 74% of workers by 2030 - brands must evolve from broadcasting messages to facilitating community conversations.
Conference News
Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X.
Aon
61% of Gen Z and 40% of millennials do not yet know who will inherit their collections.Insurance Business
An estimated USD 83.5 trillion in wealth is expected to transfer to younger generations (Gen X, Millennials, Gen Z) by 2048, supporting long-term demand for yachts and charters.
Dream Yacht Sales & Ownership
Last updated: 22 March 2026
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