Global Scans · Millennials · Weekly Summary

• [New] Thanks to the $124 trillion Great Wealth Transfer, millennials and Gen Z are expecting an average inheritance of $106,000 per person. Fortune
• [New] Gen Z and Millennials are projected to make up 75% of the workforce by 2030 - and we still have little clue as to how to engage them. Skift Meetings
• [New] Younger age groups are more likely to plan friend trips, weddings, bachelor or bachelorette parties, concerts, professional sporting events, and work trips in summer 2026, which helps explain stronger vacation rental demand among Gen Z and millennials. / USA StayFi
• [New] Key Traveler Demographics: Solo travelers and millennials are the primary drivers of bleisure adoption, with solo travel expected to capture 63% market share and millennials representing 42% of total travelers in 2026, emphasizing the influence of tech-savvy, experience-driven professionals. / USA Dimension Market Research
• [New] Half of U.S. leisure travelers surveyed have used AI tools such as ChatGPT or Gemini to plan their trips, with adoption led by Gen Z and Millennials. Hotel News Resource
• [New] Millennials and Gen Z together could represent nearly two-thirds of workers within the next decade. HIGH5
• [New] Rising solopreneurship and freelancing among Gen Z and millennials, and increasing investments for developing advanced platforms and software for creators are expected to fuel market growth in North America. Research Nester
• [New] Millennials and Boomers will lean into moody forest destinations for the biggest travel trend of 2026. Yahoo
• [New] Younger shoppers are set to drive the bulk of spending growth in 2026, with 41% of millennials and 37% of Gen Zers saying they plan to spend more in 2026. Salsify
• [New] Millennials (62.3 million) are just behind Gen Z (65.1 million) in YouTube viewers, EMARKETER forecasts. eMarketer
• Three-quarters of Gen Zs and millennials believe GenAI will impact the way they work within 2026. Cision PR Newswire
• By 2030, millennials and Gen Z will dominate the U.S. population and drive 60% of retail sales growth. Digiday
• By 2048, ~ $100 trillion will be inherited by Gen X, Millennials and Gen Z in the U.S. Activant Capital
• In the US, there will be 36 million Gen Z workers, a bit more than the 35 million Millennials. Floowi Talent
• Gen Z and Millennials in 2026 will be scent-stacking - layering different fragrances to create their own unique scents. Pharmacy Daily
• Two-thirds of Gen Z and millennials own AI stocks, most plan to hold them for the long term, and the majority expect AI to outperform the S&P 500 over the next decade. Walterboro Live
• The Motley Fool's 2026 Investor Outlook and Predictions Report found that, while recession and inflation topped investors' concerns, 68% of Gen Z and 64% of millennials plan to increase their stock investments in 2026, compared to just 46% of Gen X and 39% of baby boomers. Yahoo Finance
• More than half of gardeners expect to spend more time gardening in 2026, and Millennials and Gen Z lead that increase. Brands In Blooms
• Brazil shows even faster adoption: 45% of consumers used AI-based beverage recommendations in the past year (compared with 27% in the US), and 70% say they are very likely to use them in 2027, with the highest enthusiasm among millennials. EY
• With forecasts suggesting millennials will account for more than half of the superyacht sector's business by 2030, the influence of next-generation clients is only set to accelerate - and the yachts emerging today are already beginning to reflect that reality. Burgess Yachts
• In both Europe and the US, Gen Z and Millennials are increasingly booking trips at shorter notice, often securing transport and accommodation within weeks rather than months: Between 50 and 60% of Gen Z and Millennials plan holidays with less lead time now compared to a year ago. Mintel
• That consumers across the board (but particularly Gen Zs and Millennials) will be drinking less alcohol in 2026. Yahoo Life

Last updated: 03 May 2026