[New] As the workforce becomes increasingly digitally native - with Millennials and Gen Z projected to comprise 74% of workers by 2030 - brands must evolve from broadcasting messages to facilitating community conversations.
Conference News
[New] Aon research finds that across all generations, workers are confident their employers will invest in their skills development for the future of work: 86% of Millennials agree, 83% of Baby Boomers and 78% of Gen X.
Aon
[New] 61% of Gen Z and 40% of millennials do not yet know who will inherit their collections.Insurance Business
[New] An estimated USD 83.5 trillion in wealth is expected to transfer to younger generations (Gen X, Millennials, Gen Z) by 2048, supporting long-term demand for yachts and charters.
Dream Yacht Sales & Ownership
[New] Looking ahead, Millennials and Gen X are expected to account for more than 70% of gum unit sales within the next five years, as Boomers' share gradually declines.
FoodNavigator-USA.com
Early onset, severely affected: cancer risks among Gen X and millennials Global cancer statistics show that Generation X and Millennials are increasingly affected.
Medical University of Vienna
An estimated $80 trillion in assets will pass from baby boomers and the Silent Generation to Gen X and Millennials by 2045.
Audience Town
Millennials were projected to be the most frequent restaurant-goers in 2026, dining out an average of 14 times per month.
Total Food Service
Millennials and Gen Zers will account for 75% of the workforce by 2030, and their expectations differ sharply from prior generations.
Skift Meetings
By 2026, Millennials and Gen Z are expected to make up around 75% of luxury goods buyers, redefining what luxury means and how it is experienced.
BSPK
Millennials currently comprise the largest managerial cohort and will hold 10% of global CSCO roles by the end of the year.
Gartner
In 2026, organizations with strong commitments see three major benefits: higher employee retention (especially among Gen Z and millennials), stronger brand loyalty, and reduced risk from community opposition to their operations.
InfluenceFlow
In reality, by 2026, Millennials will include new parents, senior leaders and career switchers, while Baby Boomers will range from full-time workers to active retirees.
Journalism UK
Last updated: 08 February 2026
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