Global Scans · Millennials · Weekly Summary

• [New] By 2025, the global neobanking user base is expected to exceed 500 million, fueled by millennials and Gen Z who view banking as an extension of their smartphones rather than a trip to the ATM. Medium
• [New] By 2030, Gen Z and Millennials will make up over two-thirds of the global workforce. Campaignforamillion
• [New] TransUnion's 2025 US Betting Report highlights that 34% of Gen Z and 42% of Millennials are investing in speculative financial opportunities, including crypto gambling Gen Z, Millennial Speculators Drove Year over Year Gambling Growth in Q2 2025. Ainvest
• Forrester found that 70% of B2B buyers are projected to be millennials by 2025 - and because they are already used to online buying due to its efficiency and constant availability, they are poised to cause a major shift in B2B practices. Shopify
• Millennials are driving the low-alcohol and no-alcohol trend, with non-alcoholic drinks consumption estimated to increase by a third by 2026. Fadaro Foods
• 52% of Gen Z and 45% of millennials trust creators more than traditional celebrities, and brands using ongoing creator partnerships instead of sporadic sponsored influencer ads will reap huge rewards. Dash Social
• Millennials and Gen Z grew up in a time of significant global and personal disruption: climate change, economic recessions, rising student debt, social unrest, and a 24/7 digital culture. Psychologs Magazine | Mental Health Magazine | Psycholo

Last updated: 19 October 2025